Long-time client Midwest Orthopaedics at Rush wanted an event to brand its sports medicine specialty and leverage the connections it has nurtured as team physicians for the Chicago Bulls, White Sox, Chicago Fire, and many other teams. We jumped in to create and produce the first Chicago Sports Summit, a high-profile meeting of the minds of some of the most interesting and topical experts in sports, sports business, sports science and sports media. With the addition of a charitable entity, the Chicago Sports Summit Foundation, we have helped MOR donate more than a quarter of a million dollars to organizations including Girls in the Game, After School Matters, Chicago Runs, Good Sports, Big Green, and orthopedic research at Rush. We have produced this event, live, virtually, and as a series of broadcast episodes, since 2016.